REE Automotive: Redefining Electric Mobility with a Modular Platform
Electric mobility is undergoing a radical transformation, and Israeli startup REE Automotive is leading the charge with a bold new approach. Instead of designing vehicles around a fixed chassis, REE integrates all critical drive components—motors, steering, suspension, and braking—into the wheel arches. This leaves a flat, open floor that acts as a “blank canvas” for manufacturers to build customized EVs. Co-founder and CEO Daniel Barel explains: “EVs, particularly e-delivery vehicles, are in huge demand, with growth drivers including global carbon-emission regulatory policies coupled with booming e-commerce.” This modularity means logistics companies, fleet operators, and even passenger transport providers can tailor vehicles to their exact needs—whether it’s payload capacity, range, or design. By simplifying the architecture, REE reduces development time and cost, while enabling a diverse ecosystem of electric vehicles. In ...